Niceness

Founded in Tokyo in 2017 by designer Yuichi Goh, NICENESS is... Read More

Founded in Tokyo in 2017 by designer Yuichi Goh, NICENESS is a luxury Japanese menswear and accessories label guided by the mantra “just good is good.” The brand merges vintage Americana, counterculture references, and archival workwear with rare, research-driven textile development and traditional craftsmanship