Survival of the Fashionest

Survival of the Fashionest is a vibrant hand-knitted clothing brand founded in 2017 by Dutch designer Joost Jansen. As an ironic statement about the fashion industry and the “survival of the fittest” theory, the brand puts creativity & craftsmanship far beyond any commercial interest. The motivation behind the label is to preserve the knitwear heritage and the values of traditional craftsmanship in Europe.